Meet the Team
Jacob M. Morse
Jacob M. Morse is a trial lawyer who fights for those harmed, hurt, or wronged in all aspects of litigation, including negotiation, mediation, discovery, arbitration, and trial. As a plaintiff’s lawyer, he assists individuals and their families in a variety of difficult cases, including vehicular and catastrophic injuries, wrongful death, medical malpractice, and workplace injuries. Jacob also counsels clients through employment discrimination and retaliation cases and labor law disputes.
Jacob’s litigation experience includes representing clients in United States District Courts, North Carolina trial courts, federal and state regulatory investigations, and arbitration venues, including the American Arbitration Association (AAA) and Judicial Arbitration and Mediation Services (JAMS). He holds active bar licenses in North Carolina, South Carolina, and the United States Virgin Islands.
Prior to founding Morse Fritts PLLC, Jacob was a member of a consumer class action and complex litigation group at an international law firm. He has also worked at a boutique plaintiff’s law firm and was a member of a commercial litigation practice group at a large regional law firm, where he focused on business-related civil litigation. Some of Jacob’s prior experience includes representing plaintiffs injured by trucking companies and inebriated or distracted drivers, helping victims of catastrophic medical negligence, and representing a multinational waste management corporation in defense of a class action tort lawsuit.
Jacob graduated cum laude from Campbell University Norman Adrian Wiggins School of Law in Raleigh, North Carolina, where he was the inaugural recipient of the Leadership Scholar Award (now the Leary and Joy Davis Leadership Scholarship), a full-tuition scholarship that recognizes students with the potential to become leaders in the law. During law school, Jacob was a member of Campbell Law School’s nationally recognized mock trial team, where he earned more individual trial advocacy accolades than any other student in Campbell Law School history.
Bar Admissions
- North Carolina
- South Carolina
- United States Virgin Islands
- U.S. District Court for the Eastern District of North Carolina
- U.S. District Court for the Middle District of North Carolina
- U.S. District Court for the Western District of North Carolina
- U.S. District Court for the District of South Carolina
Education
- Campbell University Norman Adrian Wiggins School of Law, Raleigh, North Carolina
- J.D. cum laude
- The University of North Carolina at Chapel Hill – Chapel Hill, North Carolina
- B.A., Public Policy and Political Science
- 2014 Student Commencement Speaker, Department of Public Policy
- 2013-2014 Student Body Vice President
- B.A., Public Policy and Political Science
Professional Associations and Memberships
- American Association for Justice (AAJ)
- Member, AAJ Board of Governors (New Lawyers Division Representative 2024-present)
- Chair, Law Schools Committee (2024-present)
- Member, New Lawyers Division
- PAC Contributor
- North Carolina Advocates for Justice (NCAJ)
- Social Chair, New Lawyers Division (2024-present)
- Member, Auto Torts Section
- Member, Professional Negligence Section
- Member, New Lawyers Division
- Inaugural Fellow, NEXT Leadership Program, 2022
- North Carolina Bar Association (NCBA)
- Member, Litigation Section
- Wake County Bar Association (WCBA)
- Member, Board of Directors (2022-2023, 2025-present)
- Chair, Wake County Bar Awards (2025)
- Immediate Past President, Young Lawyers Division (2024)
- Chair, Sponsorship Committee, Wake County Bar Awards (2024)
- President, Young Lawyers Division (2023)
- Secretary/President-Elect (2022)
- At-Large Director, Young Lawyers Division (2021)
- Chair, Social Committee (2019-2020)
Awards & Recognitions
- Above and Beyond Award, American Association for Justice 2023-2024
- New Lawyers Division Excellence Award, American Association for Justice 2022-2023
- President's Award, Wake County Bar Association 2023
- Super Lawyers, Rising Star 2022, 2023, 2024, 2025
- Business North Carolina Legal Elite, "Young Gun" 2021
- Champion, Top Gun National Mock Trial Competition, Waco TX 2017
- Advocacy Hall of Fame, Campbell University Norman Adrian Wiggins School of Law
When it comes to protecting your rights and securing your future, Jacob Morse is committed to delivering results with integrity and dedication. Let his experience work for you.
